![]() ![]() Getting Ashton Kutcher on board was a good move for the company. This shows that even in the early days of the company, they have never really struggled to get hold of the funding that they need. Just two years later they raised another $7.6 million from Ashton Kutcher and Charles River Ventures. However, this must have been time well spent because in the early part of 2015 they were able to raise $3 million in funding. At the time, the three founders, Howie Liu, Andrew Ofstad and Emmett Nicholas must have wondered whether they were doing the right thing as the company had no income during this period. It was officially founded in 2012 but the first two years were spent developing their product behind closed doors. In some ways investors got more of the information that they needed in this way as they were able to decide what they wanted to know, rather than just being given the details that Airtable thought was relevant.Īirtable has grown considerably in the years that it has been operating. The investors had all the information that they would have gotten from the pitch deck, it was just that this information was not provided in the usual format. He had long phone calls with all potential investors and many emails were exchanged. Liu had long discussions with all those who were interested in investing and was able to answer all the questions that they had. However, it was not as simple as potential investors being prepared to just hand their money straight over. Although some time was saved by not having to approach investors, they still needed to look into the investors that had approached them to make sure they were the right fit for the business. This is not a position that a lot of companies would ever find themselves in and Airtable needed to be able to show that they could deal with this attention and make it work to their advantage. ![]() The publicity that the company had from Kutcher and others, plus the rate at which they had grown meant that people were lining up to invest. Liu says that he was able to do this without ever having to make a formal presentation to any potential investors. In 2018, Airtable raised over $160 million through two rounds of venture funding. It is even more impressive when you consider CEO Howie Liu’s claim that they were able to secure much of their latest round of funding without even having a pitch deck. This is an impressive figure for a company that is not even ten years old. The value of Airtable today is estimated to be around $1 billion. They have had celebrity endorsements from stars such as Ashton Kutcher, who also invested in the business. The company produces spreadsheets that also have features of databases included in them. … We'll go public once we've shown we can dominate this category.Airtable is a cloud collaboration company that was founded in 2012. "We can own the biggest chunk of this enterprise opportunity. "It is a huge, huge category, ripe for the taking," he told CNBC. And the pressure is coming from top-down as well, with Microsoft, Google and Amazon also investing heavily in their proprietary low-code offerings as they intensely compete for cloud clients across a full suite of software services. The low-code space has grown so quickly it is also getting crowded, with competitors including Asana, Smartsheet and, among many others, offering a variety of similar services. And these enterprise sales won't be made by traditional techies: by year-end 2025, about 50% of all new low-code clients will come from business buyers outside IT, according to Gartner. Gartner estimates the size of the low-code market at roughly $14 billion, and expects growth to continue, with as much as 70% of new applications developed by enterprises relying on low-code or no-code technologies by 2025. ![]()
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